The recent Miley Cyrus renaissance was brought about by intelligent choices from Cyrus, her label, and her fans.
Tag: Music Business
The Evolving Business Models of Record Labels
Record labels need to adapt to survive in the new digital age - how are they changing their classic business model to do so?
By The Numbers: Carly Rae Jepsen’s ‘Loneliest Time’ TikTok Trend
One of the first benefactors of a viral music video is back 10 years later.
Marketing Adele: What Makes Her Successful?
One of the most iconic musicians of the 21st century, how has Adele been marketed for success?